May 15, 2019
I’ve been a big fan of Front Office Sports and its newsletter almost since its debut, as it delivers daily content covering the convergence of sports and technology, along with other sports-related articles and excerpts. I was happy to capture an hour for my #MakeYourMark podcast with Russ Wilde, the very busy COO of Front Office Sports, and schoolmate of founder Adam White.
“Like any sport or activity, once there's enough eyeballs and sponsorship dollars, it just opens up the floodgates, and the only ceiling is how many people will watch this stuff, which seemingly continues to grow.”
What I appreciate about the strategy that Russ and Adam are following is how they are looking past the horizon, realizing that some of the big fish they are starting to catch now will only lead to a bigger bounty in the very near future. Russ and I had a very lively chat, covering a variety of topics including the Kentucky Derby controversy, why millennials might continue to attend baseball games, and the dramatic growth of FOS.
“I think going to a game is still an experience that people want to have. It is becoming more corporate, and a family of 5 or 6 going to baseball game costs a lot of money. Millennials spend money on experiences. I just went last week to to a ballgame with a few of my friends. So I don't think that's necessarily going away, but I think what is going to go away is you'll have less fans buying tickets for personal use. It's no longer a family of four buying season tickets, it's Wells Fargo or Morgan Stanley or a law firm. So that's the one thing that I think is changing the most.”
At 26, Russ has a super bright future ahead of him, and the direction he’s helping steer Front Office Sports will impress you. Give this a listen, you’ll see how natural of a guest Russ is!
Happy Listening!
“For us the biggest thing is our newsletter because we feel that’s one of our best products, and it’s a way for us to have one to one relationship with our audience. A lot of media companies want to have an app, and there are benefits to that, including the data perspective. One of the main reasons why you build an app, outside the data, is to be able to push content to people. So for us when we draw people to our newsletter, typically they stick, and that’s a way for us to keep in the news feed every day with that platform.”
Some Topics we talk about in this episode:
- Introduction - 0:50
- College life and sports in Miami - 5:20
- The Creation of Front Office Sports - 9:58
- Morning Brew style - 11:26
- Kentucky Derby controversy - 13:36
- Betting in sports! - 15.35
- Brands diving in - 17:10
- Streaming or Live sports? - 17:63
- A smart way to save money - 21:10
- It is not just about selling out! - 23:10
- Crawling before you walk - 24:67
- Two Passion Points: Sports and Business - 28:22
- Sponsoring and Media Companies - 29:25
- The Only Competition is Ourselves - 30:13
- FOS Production - 32:54
- Growing the audience - 33:41
- Target Market - 35:30
- Living your dream - 36.43
- Wrap-up and Takeaways - 38:15
How to get involved
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- If you’re looking for ways to Make Your Mark, send me an email Mark@MarkMoyer.com and I’ll get you going right away.
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